WOLF - Jewelry Collections Photoshoot for eCommerce & Social Media
// Creative Direction // Management
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Provided creative direction for product photoshoots while managing marketing team members and photographer to capture brand centric images for the marketing content calendar as well as company website.
Zadig & Voltaire - Product Placement
// PR
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Coordinated and communicated with the international home office, PR agency, as well as magazine editors, to secure product placement.
WOLF - The 1834 Cabinet Winder Collection Photoshoot
// Research // Casting // Location Scouting // Styling // Art Direction // Creative Direction // Management
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From concept to creation, directed a new product photoshoot in Los Angeles. Including but not limited to: location, talent & style research, as well as development of overall mood, theme, and shot list that corresponded to brand image & voice.
WOLF - 2018 Jewelry Catalog
// Art Direction // Creative Direction // Graphic Design // Copywriting
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Reconstructed product catalog with fresh typography, graphic design, copy, and imagery. Managed coordinators and graphic designers to achieve a cohesive look and feel that fit in with the brand voice and style.
WOLF - The 1834 Safe Winder Collection Photoshoot
// Research // Casting // Location Scouting // Styling // Art Direction // Creative Direction
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From concept to creation, directed a new product photoshoot in DTLA. Including but not limited to: location, talent & style research, as well as development of overall mood, theme, and shot list that corresponded to brand image & voice.
WOLF - Father’s Day Campaign
// Creative Direction // Marketing Strategy
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Curated a selection of branded products to market during Father’s Day through data and trend analysis. Coached team members into producing eye-catching imagery that could be used for email marketing as well as social media outlets.
WOLF - Lifestyle Photoshoots eCommerce
// Location Scouting // Creative Direction // Management
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Performed both in office and on location lifestyle photoshoots to both enhance, and update, the brand photography database for B2B & B2C.
Zadig & Voltaire - New Product Release Email Campaign
// Digital Marketing // Copywriting
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Worked with the international office to develop compelling and interesting email marketing campaigns for the U.S. audience by altering the imagery, copy, and subject.
TSL - Branding Photoshoot
// Art Direction // Graphic Design // Photography
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Designed and photographed digital artwork for apparel brand.
WOLF - 2018 1834 Cabinet & Safe Winder Catalog
// Art Direction // Creative Direction // Graphic Design // Copywriting
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Reconstructed product catalog with fresh graphic design, copy, and imagery. Managed coordinators and graphic designers to achieve a cohesive look and feel that fit in with the brand voice and style.
Zadig & Voltaire - Parisian Email Campaign
// Digital Marketing // Copywriting
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Worked with the international office to develop compelling and interesting email marketing campaigns for the U.S. audience by altering the imagery, copy, and subject.
WOLF - New Product eCommerce photoshoots
// Creative Direction // Management
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Provided clear direction for product photoshoots while managing marketing team members and photographer to capture images needed for the brand strategy as well as company website.
Zadig & Voltaire - Product Placement
// PR
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Coordinated and communicated with the international home office, PR agency, as well as magazine editors, to secure product placement.
Zadig & Voltaire - Product Email Campaign
// Digital Marketing // Copywriting
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Worked with the international office to develop compelling and interesting email marketing campaigns for the U.S. audience by altering the imagery, copy, and subject.
